by Annie Pilon
culled from:http://smallbiztrends.com
Buzzwords are terms that become popular for a relatively short period
of time. These words are just as prevalent in the business community as
they are anywhere else. But if you’re going to use buzzwords, you have
to know when to stop.
These terms can become overused, outdate or cliché. And at that point, using them can only be detrimental to your business.
Business Buzzwords to Avoid
Synergy
This term is often used to convey elements that work together to
create a total effect. However, it’s been so overused in the business
community that it has lost much of its meaning and just comes across as
filler.
Meta
When used to describe website elements like meta tags, this term has
it’s place. But when used as a self-referential term to convey
abstraction, meta has overstayed its welcome.
Outside the Box
For years, people have used this term to reference creative thinking.
But in business, most issues require some level of creativity. So using
this term is cliché and often just unnecessary.
Game Changer
When something is a game changer, that usually means it is something
that can significantly change an industry or business. But it’s another
overused buzzword that doesn’t have the same impact it used to.
Thought Leader
This term is often used to describe a person who is recognized as an
authority in a particular field. But it doesn’t hold as much weight as
it once did. An actual job title or some credentials can mean a lot more
than applying this general term to anyone who has an opinion about an
industry.
Guru
This is another overused term to describe someone thought to be an
“expert.” The issue is that it doesn’t come with any tangible
credentials. Anyone can call themselves a guru without actually earning
the title. And many do.
Strategic
In business, everything you do should be well thought out and part of
an overall plan. So calling something “strategic” shouldn’t even be
necessary. It should be a given.
Coopetition
Used to describe cooperative competition, this term can be confusing
for a few reasons. But the main reason you should shy away from this
term is that these relationships often don’t turn out to be so
cooperative. There are certain benefits you might get from working with
other businesses in your field, but relying on them could be a mistake.
Wheelhouse
In baseball, if a pitch is in a batter’s wheelhouse, that means it’s
right where the batter wants it. It’s part of the batter’s specialty, or
what he or she can very easily handle. It’s used in a similar sense for
businesses. But it has been around for a long time and has become a bit
cliché.
Organic Growth
Organic growth describes how a business expands through methods that
don’t include mergers and acquisition. There are so many different ways
for businesses to grow organically. And every business should experience
this type of growth. So labeling it as such isn’t normally necessary.
Leverage
This term describes the ability to influence. It has specific
applications when it comes to finance and operations, but it has
definitely been overused.
Visionary
A true visionary is someone who can plan or think about the future
with creativity. But in business, it’s often used to describe anyone who
has any ideas outside the mainstream. So it doesn’t hold as much
meaning as it once did.
Growth Hack
This term describes marketing techniques that involve low-cost,
innovative strategies. It’s a relatively new term, but has definitely
gained traction in the startup community. However, it’s not very
specific, so it doesn’t paint a clear picture of the methods being
utilized.
Viral
These days, it seems that every company is getting content to go
viral, or at least trying to. But the term is overused and doesn’t give
any specifics. If you want to impress people with the viral nature of
your content, you’re better off using actual numbers.
Blogosphere
The blogosphere is a fancy word for every blog online or in a
particular niche. But putting all of these online publications into a
box doesn’t do your company, clients or audience any favors. Get more
specific if you want actual results.
Millennial
This also applies to other generational terms, like GenX or GenY.
Lumping everyone in a particular generation together isn’t helpful. Get
more specific with your targets if you want to be successful.
Innovate
To innovate is to come up with a truly unique solution to a problem.
It’s important in business, but it isn’t as effective as it once was,
due mainly to overuse.
Disruptive
A disruptive business or innovation is one that has the potential to
completely change an industry or field. It is often applied to
businesses or technologies early, and thus isn’t always entirely
accurate.
Onboarding
This refers to the ways new employees learn the skills and
information required to succeed in a company. It isn’t very specific,
and thus isn’t entirely helpful when describing these practices.
Heavy Lifting
This term is often used to describe the important or laborious tasks
required to run a business. It’s a cliché and it doesn’t go into
specifics about the actual work required.
Vertical
In business, vertical is a term used to describe a niche within an
industry. But it’s not more specific or time saving, so using it can
come across as showy or even confusing.
Best of Breed
This is a claim some businesses make, usually about themselves. It
can come across as pretentious or even delusional. And there are better
ways to boast your products or services than by using dog show
comparisons.
Hit the Ground Running
Many in the business world use this term to express the desire to get
started on something right away. But offering a specific timeline is
less cliché and usually more helpful.
Directionally Accurate
Directionally accurate is often used as a fancy way of saying that
something is true without offering any numbers to back it up. If you
want to prove a point or trend, use actual facts and statistics instead.
Influencers
This has become an incredibly popular term in the business community.
It is supposed to mean a person who has influence in a particular niche
or area. But it doesn’t actually describe what the person does or why
they are supposed to have influence.
Big Data
This term describes a set of data that is too large or complex to be
processed using traditional methods. But it’s too broad to be meaningful
in many circumstances.
Pivot
Pivot is often used to describe a change in practice or focus. But it
is usually more helpful to just be direct and describe the change or
mistake.
Paradigm Shift
This is another term that is used to describe a change in business
practices. But it has been incredibly overused and can come across as an
attempt to cover up a mistake with fancy language.
Pre-revenue
Pre-revenue is often used to describe the benefits certain startups
present even before they’re at the stage where they’re making a profit.
But some businesses tend to use it for too long. Most businesses exist
to make money, after all.
Going Forward
This is a term you should stop using simply because it should be a
given. When talking about your business, everything you discuss should
have an impact on the future. So you don’t really need to specify that.
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