Wednesday, 8 April 2015

Career Guidance - 6 Personal Branding Mistakes That Are Holding You Back
By Rebecca Webber
culled from:
This article is from our friends at LearnVest, a leading site for personal finance.
Brand Me. You 2.0. You, Inc.
Whatever you want to call the business of being yourself, chances are you’ve already taken steps to enhance your individual brand. There’s no shortage of “how to brand yourself” advice on the web, and most of it boils down to this: Put yourself out there—online and in person. So why aren’t more of us branding gurus by now?
Sure, you’ve printed up business cards. And you’ve dutifully joined Facebook, Twitter, and LinkedIn, which you visit regularly and update at least occasionally. Yet opportunities still aren’t flowing your way.
Why? Well, blame the overcrowded interwebs.
“The reality is, the internet is a global talent pool,” says Dan Schawbel, founder of Millennial Branding and bestselling author of Promote Yourself. “If you want to compete in this economy, you have to have the right online presence. It’s do or die.”
So what is the right online presence? How can you leave competitors eating your digital dust? Avoid these six common self-branding mistakes, and you’ll soon stand out from the pack.

Mistake #1: You Haven't Clarified Your Purpose

First, ask yourself what you want to be known—or hired—for. In a time when jobs are scarce, it feels smart to boast about your broad range of skills. After all, you never know if someone will ultimately hire you because you’re a video-editing wizard or blogger extraordinaire—or because you can bake a killer rum cake.
“Don’t try to be all things to all people—that’s like applying for 1,000 jobs, which just doesn’t work,” says Schawbel. “Pick a specific subject matter and an audience, and focus on that.” Not sure what your focus should be? Look at your career highlights and decipher the common thread. Maybe you shine in front of a crowd and want to promote yourself as a winsome emcee for weddings or special events. Maybe you’ve always been incredibly organized and are looking to take your side business of wedding planning to the next level. Or, maybe you have a gift for picking out the next interior decor trends and can gain a following on Pinterest.
The thing about the internet is that there’s a lot of noise. First, decide exactly who you want to be, then start your self-promoting. As soon as you’re able to explain your specialty, both online and in person, and can demonstrate your experience and aptitude for it, the right opportunities will start finding you.

Mistake #2: You’re Not Sharing the Right Things

You’ve pitched a tent on LinkedIn and do your due diligence on Twitter, but you don’t exactly feel like you’re building a following. Well, might you be committing any of these branding faux pas?


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