3 Elements of Great Communication

To make it in any job, you need to be able to convey ideas clearly and effectively. There are three things the best communicators employ to deliver their message:
•    Credibility. Prove your authority by demonstrating technical expertise in a specific area, which helps convince people that you know what you're talking about. If you can’t do that, display integrity and character, which convinces them that you're not going to lie to them.
•    Emotional connection. People need to believe that what you're saying will matter to them. Connect by giving them your undivided attention and linking your message to something they care about.
•    Logic. All the authority and empathy in the world won't help you if people don't understand your basic idea or how you came to your conclusions. Make a clear argument that people can follow and use data and analysis to back up your points.

Source:hbr.org
Posted by Carrington Executive Education at 07:39 No comments: 
Email ThisBlogThis!Share to TwitterShare to Facebook
Set the Right Tone for Your Talk

When you present, your audience usually sizes you up before you even utter a word — so it’s critical to make a positive first impression. Start by communicating ahead of time. Send a thoughtfully written agenda with a concise but telling subject line — and be explicit about what the audience will get out of it. Once they’re in the room, match your disposition to your presentation. For your content to ring true, do you need to come across as passionate? Humbled by the challenges ahead? If you’re announcing a layoff, be somber, not happy. If your talk is upbeat, chat with individuals as the group gathers. No matter what tone you’re trying to establish, be available and sincere.

Adapted from the HBR Guide to Persuasive Presentations.



Source:hbr.org