Tuesday, 25 November 2014





image:openideo.com
culled from:www.1articleworld.com

The toughest thing in a startup is to gather clients. Initially in a start-up, the investors take off with a small amount of capital. In order to earn at those initial stages, the entrepreneur needs to prepare an effective database of clientele. It is definitely not an easy task as the clientele already existing in a particular product sector is confidential with the most competitive companies. No one will disclose their hard earned customer database, as it is difficult to retain them today. In the age of the internet, the consumers have a lot of options to go for. They have more than one option today, and in order to retain them, a high quality of products and after sales services is a must. In case of a single mistake in dealing with the client services or a defect in products, the customers will take no more time than to switch over to another one.
There lies the challenge for the startups. For a new company, the customers do not know them well. So, they always have the apprehension about the quality of their products and the after sales services. Out of the 100 clients approached, the percentage of clients who actually accept or buy a product or service is very low. In order to increase that figure, one needs to have a proper and efficient business development model in place. For large corporate organizations, there is a business development team that works upon this continually through customer oriented research. For startups, it is not possible to invest so much for business R&D.
There comes with the benefits of the local chamber of commerce. Basically being a team of local small and medium sized organizations, one can get a lot of help from them. If one is a member of the chamber, he or she as an entrepreneur can come in close contact with like-minded investors in the same sector. Instead of the sense of competition, there lies the sense of companionship between them in the chamber of commerce. The small business development center NJ and in other cities of the US, developed and patronized by these chambers of commerce go a long way in solving the problems of business development for the startups.
Here, one can find a number of formal workshops and trainings being organized by the chambers of commerce on business development, where managers and entrepreneurs of large and successful organizations deliver talks. A member organization gets an invitation to these entire regular workshops well ahead of time and at a nominal fee. The centers for small business development training NJ have gained a lot of popularity for their utility among the numerous startups in various sectors, leading to an enhanced scope of successful entrepreneurship in these areas. The overall impact of this on the national GDP has been substantial over the recent times.


0 comments:

Post a Comment