When you are running your own business, you know how important it is to use every tool at your disposal--especially those which are free. With more and more businesses being run online nowadays, it seems that every entrepreneur needs an online presence. Fortunately, there are plenty of web tools out there to help you along the way, but finding the best for you and your business can be a daunting task with so many choices at your disposal.
The following are ten free web tools every entrepreneur should be using--because there is nothing like making your life a little easier for no extra cost.
Google Analytics: There really is not much of a point running your business online or having a website for your brick and mortar business unless you know how it is working for you. Google Analytics does just that--like other parts of the Google Suite, Analytics is web-based and free in addition to being fast, accurate, and user-friendly, and will deliver information regarding the engagement and social aspects of your site in an easy to read format.
Edgerank Checker: Edgerank Checker provides easy to read graphs of engagement with your Facebook page for your business for free! If you would like more than one graph and more detailed analysis, you have to pay for it, but the basics are free and nothing to walk away from--the algorithms used are more complex than Facebook's and give you a better idea of how people are actually feeling about your brand online.
Buffer: If you need a platform to share content on many of your social media sites for free, then you need to use Buffer. You can schedule posts in bulk and put them in a queue to free up your time. This makes it easy to have your social media sites active while you focus on more important parts of your business.
Google Drive: Google is so small business friendly that they have made this list twice. While Google Drive is now pretty much ubiquitous in the business world, but there are still some entrepreneurs that do not know how useful the service can be. Near unlimited (or functionally unlimited anyway, as nobody uses as much space as Google allots them) cloud storage with your employees for free, including easy collaboration on documents and plans that can speed up the progress of your business and make your life less of a hassle.
Elance: Contracting is the way to go for many small businesses. If you need web content, you will find the best in the business on Elance for rates your business can afford. You can post your project and the freelancers will come to you, saving you time from having to search by providing you with a pool of applicants.
AllConferences: Often over looked in online business, the conference has been a staple of brick and mortar business for years now. Meeting other professionals and networking was never so easy with AllConferences, which allows you to join conferences from all over the world on your computer at your leisure.
PressPass: Finding PR for your small business will give you a huge leg up over your competition, however, attracting the press is easier said than done. With PressPass, you can search for journalists based on several criteria to find the one that fits your business best.
Social Mention: This free online software tracks where your business is mentioned all across social media for the low, low price of free. While this saves you time and money, it also allows you to have a comprehensive look at how your business is being received without having to use multiple platforms.
TweetDeck: Sometimes, having a general picture of things just will not do. With TweetDeck, you can have unlimited access to every single aspect of your Twitter presence, feed, and profile--something which is absolutely necessary in today's online modern business world.
Wix: Lastly, if you are going to have any sort of online presence, it needs to be polished. Not many of us know how to write code, however, so Wix provides a free service to create polished, beautiful websites for your business without having to hire someone to do it. Anybody can learn to use Wix, as it is incredibly user-friendly, making it one of the best online tools for entrepreneurs out there.
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