Why Should You Focus On Web Design, Even For Your Small Business?

culled from:www.inc.com
Every business these days need a website. And that website needs to be designed perfectly for the best results. No matter how big your business is, if you want to take it a few steps ahead, you will have to focus on designing an effective website. The performance of this website is sure to help your business move further ahead.

You have a small business, so it is difficult for you to invest a good amount of money in designing a website. Therefore, you keep the same old design. As a result, you can’t experience any increase in business so it’s your loss in the long run.

Hence, it is always a good idea to focus properly on designing your website, even if your business is a small one. It will help you expand your business and make the most of the opportunities out there.

Why Should You Focus On Web Design, Even For Your Small Business?

When you are designing the website of your small business, you need to keep a few things in mind. Here’s a look at some of them.

Pertaining to the K.I.S.S. Theory is a Must
This is the first thing that you should do while planning the design of the website for your business. Still wondering what this acronym K.I.S.S. stands for? It’s an overused one: Keep It Simple, Stupid.

This is an age of minimalistic design. So, it is important that you express more through less. Use less color and try to make the website as much user-friendly as possible. This is likely to help you attract more traffic and keep the visitors engaged for a longer time.

It’s important not to overdo the graphics of your website. Use plain and simple images that go perfectly with the text. Do not use font that are meant only for design. It is important that you focus on the readability issue as well.

Include a Good Amount of Content in Each Page
Having pages with a small amount of text is almost of no value. As your business is a new one, it is important for you to make the website rank high up in the search engine results for certain keywords. Only then it will be possible for the website to attract a lot of traffic, which, in turn, will help to spread the word about it. For the search engines to value your site when they scroll it, you need to have a good amount of text in each page. Try to have at least 300 words in each page, which will help your website to rank high in the search engine results. This will help to increase traffic.

Use Branding Prudently
Your business is small, therefore not many people will know about it. So, it is extremely important that you focus on creating brand awareness when you are planning the design of the website of your small business. Use the brand colors prudently. You should also create an attractive logo and place it in the right corner of the webpage. It will play a major role in helping you create a brand awareness, which is extremely important for any new business. Besides, branding will also help to increase the trust and confidence of the potential customers in the products and services that you offer. Thus, it is sure to increase the sales in the long run.

Make the Homepage Effective
It’s the homepage of your website that is going to play a major role in ensuring that the visitors are attracted to it and stay there for a longer time. So, it is important that you design the homepage properly. Here are a few tips that might help you create an effective homepage for the website of your small business:

Be simple
Have relevant links
Place the main products above the fold
Add brand features
These tips might come in handy if you are planning to create an effective homepage for your website.

Create an Easy Navigation for the Users
Like any other website, your small business website should also have one thing in it – easy navigation options to let the visitors move easily from one page to another. This component of the web design will decrease the bounce rate of your site. The visitors are going to spend a lot of time on the website. Thus, it is going to help significantly in making the website more optimized for search engines. You can even add a site map, which will appear in every page of the website. It will play a major role in making the navigation easy for the users who visit your website.

Web design is one of the basic modes of communication between your business and your potential customers. It’s the design of your website that is going to attract the attention of your potential customers in the very beginning, even before they start reading the webpages. Here lies the importance of web design for a new business. It will not only promote your business among the potential customers, but will also play a major role in converting the leads. This will act significantly to increase your revenues from the business in the long run.