culled from:inc.com
If
you're an entrepreneur looking to take your business to the next level,
you've probably come across a lot of conventional wisdom and
commonsense tips. While some of this advice is valuable, sometimes you
need to do the opposite of what your instincts tell you to do. It's the
out-of-the-box thinking that will take your business to new heights and
set you apart from your competition. Take a look at these three
counterintuitive strategies for growing your business:
- Promote your competition.
- Lower your expectations for success.
- Show vulnerability.
- Think audience-first.
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