Marketing is one of the most
important parts of any small business, and it's especially important for
new startups. An effective marketing plan
-- one that helps you identify the marketing activities that have the
highest return on investment -- can often be the difference between a
small business that thrives and one that dwindles.
If you are in the process of starting a new small business
and are ready to get your feet wet with marketing, this collection of
articles will help you plan, implement, and develop effective marketing
techniques.
A marketing plan is an essential marketing tool for every small
business. This step-by-step tutorial streamlines the process by walking
you through 10 questions. Your answers will create a functional and
streamlined marketing plan that you can use as a blueprint in your small
business.
More »
A SWOT analysis is one of the best strategic planning tools for
a small business owner who is interested in ramping up his or her
marketing activities. It's fairly easy to do, yet the information
gathered can help you make better decisions in your business and,
specifically marketing. This tutorial will walk you through the process,
and provide an example SWOT matrix you can use.
More »
A unique selling proposition (USP), is a statement that succinctly
outlines how your business, product or service is different from that of
your competition. It's extremely important for startups because it
identifies why your target clients should choose you over the
competition. This four-step exercise will help you write a unique
selling proposition for your small business.
More »
There are thousands of ways you can promote your small business, and it
often takes trying many of them to identify the marketing activities
that are most effective for your business. Here is a list of 101 small
business marketing ideas to get you thinking about all of the different
ways you can promote your business.
More »
A focus group can be an effective way for small businesses to conduct market research,
an important part of creating a marketing plan. But focus groups aren't
right for every small business. Learn when you should consider
conducting a focus group, as well as the advantages and disadvantages.
More »
Email marketing requires a dedicated system and consistent
effort so it's considered a long-term marketing activity. But just
because you won't see results overnight doesn't make this marketing tool
any less powerful for small businesses. This article outlines four basic steps you need to take in order to get started with email marketing.More »
Social media may still be relatively new, but it's clear that it isn't
going anywhere. Small businesses that put the power of social media
marketing to work for them have the potential to expand their reach and
ramp up business on a entirely new level. Here are seven tips to help
you navigate the social media waters in a manageable and effective way.
More »
Starting a business blog doesn't have to be an intimidating or
overwhelming experience. Once you get started, the benefits of a
business blog can make the effort worthwhile. Explore five of the
biggest reasons you should start a blog for your business.
More »
The idea of starting a business blog may seem a bit overwhelming, but it
doesn't have to be. There are no set rules for creating a successful
business blog, but these 12 tips will help you get your business
blogging experience off to a successful start.
More »
Bootstrapping takes a lot of creativity, which makes it the
perfect fit for marketing. There are so many ways you can get the word
out about your business without a big investment. Here are five bootstrap marketing techniques you can integrate into your marketing plan.
More »
RSS Feed
Twitter
07:43
Executive Republic
Posted in 
0 comments:
Post a Comment