4 Tips and Tricks for Creating Stunning Business Cards

culled from:medianovak.com

Essential Information | Surefire Business Card Tips

The space on a business card is very restricted, so by limiting the amount of textual information, the overall design will be cleaner and easier to read. What’s most noteworthy? Your name surely needs to be there, next to the name of your business (through your logo), your phone number and your e-mail address. Business cards serve many purposes but their principal purpose is to tell what you do and give the recipient a way to contact you. Don’t leave off the information the recipient needs most. It is not needed to include an entire listing of services or products on the business card. Keep it to the essentials only.

Paper Choice | Surefire Business Card Tips

A business card should suggest a sense of excellence and professionalism as well as consideration to detail. It all starts with the selection of paper stock you choose for the business card. The first place you want to start is at your printing company, to see all the diverse paper options they carry. Card stock carries a paper weight range of 80 pounds to 110 pounds. They are sturdier forms of paper and better tolerate extreme usage, which is important for business cards. A higher paper weight results in a more inflexible card, while lower paper weights result in flimsier cards. Choose a stock that has a good firm weight and it will get noticed by people you pass it on to, with a likely comment of how firm the card is. Is your business new, fresh, stimulating, or creative? A glossy 14-point or 16-point paper stock might be the best selection.

Design Details | Surefire Business Card Tips

Make sure that your business card reflects your image. If you are an artist then it is completely ok to use trendy colors and fonts. Strive for dissimilarity and sense of balance. Dark against light, opposite colors and large elements juxtaposed with smaller ones generate contrast which attracts curiosity. The business card design itself must present both your contact information and brand fundamentals on a very small space. So it is best to keep the design simple and well thought-out. This can be achieved by making sure there is sufficient amount of negative space on the card. Too many decorations or graphics on your business card does not make you look superior. Instead, people are not in fact fascinated by interpreting these decorations. They perceive that it will not be easy for them to find the looked-for information.

Branding Continuity | Surefire Business Card Tips

If you have a good quality marketing campaign, chances are the same fonts and colors will be used across all of your marketing materials to boost brand recognition. You don’t want the business card to be dissimilar, so see if the fonts and colors on pre-existing marketing campaign will also work in the business card design. If they don’t, this can be a good occasion for you to create a constant, branded marketing campaign. Your brand is your distinctiveness, so any business stationery, along with your business card should reflect a unified image and branding. Color is the best way to achieve and improve this as it is such a strong visual medium.