Dennis Crowley talks about the costly mistake too many brands make when trying to engage consumers.
Building
loyalty with your customers is crucial for growing a business, but
trying too hard can also get your company skewered on social media.
Take it from Foursquare co-founder Dennis Crowley, who attributes much of his geolocation company's success to early engagement with users on social media channels.
Take it from Foursquare co-founder Dennis Crowley, who attributes much of his geolocation company's success to early engagement with users on social media channels.
"We had a nice, playful, flirty tone with a lot of the
users back in the day," he says. "Prioritizing that and making it an
important part of what we did at Foursquare was one of the things that
got us to where we are today."
So what separates strong social media interactions from disastrous ones? According to Crowley, the key is authenticity.
"It's really clear when you're trying too hard and being
really inauthentic," he says. "There are a lot of brands that don't do
it that well, and it's a little bit like watching a train wreck as they
try to be authentic, funny and witty," he says.
To ensure you're building a good rapport with users, don't
be disingenuous or misrepresent your brand's identity on social media.
"You'll definitely get called out for it," Crowley says.
To hear more from the conversation, watch the video below.
Building loyalty with your customers makes business grows and makes customers have a good mind toward the organisation. OBAFEMI GOODNESS JEREMIAH
ReplyDeleteHe is simply talking about the costly mistake too many brands make when trying to engage consumers.
ReplyDeleteIt's simply talking about the mistakes that can be made to customers.
ReplyDelete